Data Protection & Privacy Policy

Data Protection and Privacy Policy

Baby Roots takes the privacy of its users seriously and is committed to safeguarding the privacy of our users while providing a personalised service. This Privacy Policy statement explains the data processing practices of Baby Roots.
If you have any requests concerning your personal information or any queries with regard to these practices please contact our Webmaster by sending an email to:

The information below provides our fair processing notice for how we collect, manage and process data provided by users of the Baby Roots online store.

Information we collect

We collect personally identifiable information about you (your ‘Data’) in the following ways:
• When you purchase any of our products through our online store
• When you voluntarily provide your details to us either online or offline (for example, when contacting us with an enquiry).

The elements of your Data that we may collect include:
• name;
• email address;
• address, phone and fax number; and
• mobile telephone number.

How we use and disclose personal data

We use your Data for purposes which may include the following:

• Payment processing – we take online payments for our services where applicable (such as events bookings). We use Paypal as our external payment provider. We don’t store your credit card details on our systems but we do store the transaction unique reference on our systems. We also use the billing details in case we need to contact you regarding payments, for example for a refund.
• Sharing your Data with third party organisations who work on behalf of Baby Roots delivering our products.
We reserve the right to fully co-operate with any law enforcement authorities or court order requiring or requesting us to disclose the identity or other usage details of any user of our site.

We also use information in aggregate form (so that no individual user is identified by name):
• to build up marketing profiles; and
• to aid strategic planning and development.

Security policy

Baby Roots has appropriate measures in place to ensure that our users’ Data is protected against unauthorised access or use.

Using Cookies

From the 26th May 2012, the EU Cookie Directive comes into force in the UK. In order to comply with this directive we have to inform you about the cookies we are setting and the reasons why we would like to set them. Scroll down for a simple table with explanations next to each cookie type.

What are cookies?

Cookies are small files set on your browser which records data to allow us to measure the performance of our website whilst also improving your experience as you navigate through it.

What is the difference between 1st party cookies and 3rd party cookies?

First party cookies are cookies set by the site itself. For example, if a visitor visits and this website sets a cookie, this cookie is called a first-party cookie. We use 1st party cookies mainly for Google Analytics usage and WordPress settings.
Third party cookies are set from a different domain than the site that the visitor is currently visiting. If a visitor visits a website which contains an advertisement coming from another domain and that domain sets a cookie, this cookie is called a third-party cookie. Third party cookies can be blocked via your browser settings.

What type of cookies does the Baby Roots website set?

Cookies set by Google Analytics and WordPress.

All of the cookies our website sets are 1st party cookies. These cookies are set by technologies or applications such as Google Analytics. Google Analytics allows us to view statistics on how our website is being used by people who visit it and which pages are not working so they can be improved. We cannot see or record any personal information through the use of Google Analytics.
Our store website is powered by CMS called WordPress which also sets 1st party cookies. These cookies purely remember things like your name, email address so that when you come back to our site, you don’t need to re-enter all your information again.

Here’s a simple table of each of the cookies our website sets and what it is used for:

Cookie name

1st or 3rd






730 days

Google Analytics Logo


Google Analytics – We use Google Analytics in order to assess the performance of our website in order to give you the best experience when browsing our website and reading our content.



Less than 1 day



Date not set



182 days



336 days

WordPress Logo


WordPress Setting Cookie – This is a cookie
is to verify if you are logged into the website or not.



336 days

Some of these cookies last a length of time on your computer. You can delete these cookies via your browser but it may impact how the website is presented to you or what type of information you see should you return to the Baby Roots website.

This website uses Google Analytics to track anonymous information about usage of our websites. You can opt out of Google Analytics tracking at any time by installing the Google Analytics opt-out browser add-on.
Please note: this add-on will prevent tracking by Google Analytics for any websites you visit. This opt-out will also only work when you are using a web browser with this add-in enabled.

User Access and Control of Data

If you wish to amend any of the Data which we hold about you, or update your marketing preferences, please contact

In accordance with the Data Protection Act 1998, you may request a copy of the personal information we hold about you by contacting the Data Protection Officer by sending an email to
We may charge the statutory allowable fee for provision of this information.

Should you require further information regarding your rights under the Data Protection Act 1998, this may be obtained from:
Information Commissioner
Wycliffe House
Water Lane
Information Line: +44 (0) 1625 545745

Changes to this Policy

This policy is effective from August 2012. From time to time we may make changes to this privacy policy statement to reflect any changes to our privacy practices in accordance with changes to legislation, best practice or website enhancements.